What We Do.

We Live and Breathe Marketing

We provide tailored solutions for the Cell & Gene Therapy space—and only that. As industry insiders, we understand the unique challenges you and your teams face because we’ve battled them ourselves. To raise the tide, we leverage our skills to drive highly customized marketing strategies that include everything from messaging to sales enablement to marketing operations. We partner with you to find solutions for your business and ensure fit-for-purpose results to maintain a competitive edge.

Marketing Strategy.


In the dynamic world of Cell & Gene Therapy, success hinges on a strategic blend of products, people, and a robust marketing strategy. Our approach has been forged by our industry’s ethos—collaborative, adaptable, and fluid. We meld together market research, actionable insights, and measurable outcomes so you can hit your targets.

At Orange County Bio, we dive into crafting a resource mix that ensures market visibility and sustainable growth. We translate your vision into market leadership by aligning your message with the target market. In this ever-evolving landscape, strategy becomes our North Star.

Example services include:

  • Market Research & VOC
  • Capabilities & Solutions Mapping
  • Customer Personas & Journeys
  • Sales Tools (Playbooks, Trainings, etc.)
  • Competitive SWOT Analysis
  • Positioning Statements
  • and more…
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Branding and Messaging.


Beyond a mere logo, your brand embodies who you are, your values, and the emotions you evoke. Effective branding creates a profound connection with your audience, influencing choices, and shaping perceptions. At Orange County Bio, we position your firm as a market leader through bold narratives to express your unique solutions when and where it matters.

Specializing in Cell & Gene Therapy, we help you discover your voice and craft a compelling narrative. Trust, loyalty, respect, and recognition are earned through a cohesive and memorable brand experience—be it through marketing campaigns, social media, or customer interactions. We ensure your brand story resonates across every touchpoint.

Example services include:

  • Identity: Logo, Colors, Shape, Fonts, Imagery
  • Brand Purpose, Mission and Values
  • Brand Differentiation and Positioning
  • Tagline, Tone of Voice, Vocabulary
  • Brand Style Guides
  • and more…
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Creative Services.


Elevate your Cell & Gene Therapy marketing endeavors with visually compelling and strategically crafted content that cuts through the noise and captivates your target audience.

At Orange County Bio, we comprehend the nuances of the Cell & Gene Therapy sector, recognizing the significance of showcasing your value proposition while maintaining brand cohesion. Our adept team of marketing professionals continually scrutinizes market trends from the perspective of your ideal customer, developing precisely targeted campaigns that drive maximum engagement for optimal lead generation.

Example services include:

  • Content Creation: Email, Social, and Blog
  • Scientific Thought Leadership: Case Studies, Webinars, and White Papers
  • Print and Digital Sales Collateral
  • Product and Service Brochures
  • Website Design & Development
  • and more…
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Technical Consulting.


Crafting stage-appropriate, budget-friendly strategies to navigate pivotal challenges in the Cell & Gene Therapy landscape is essential for the timely attainment of milestones and overall success.

Whether you're a company in pursuit of early-stage funding, orchestrating a robust preclinical package, or innovating in the Cell & Gene Therapy realm, Orange County Bio provides expert guidance. We develop cost-effective and stage-appropriate strategies to help you navigate even the most challenging waters.

Example services include:

  • Technical assessments and gap analyses
  • Mock pitch and message optimizations
  • Preclinical strategy, study design, and technical writing
  • Process evaluation, roadmap, planning, and statistical analyses
  • Technology assessment and due diligence
  • Vendor qualification and assessment
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Origin Story

Words From the CEO.


“The nuances of CGT marketing are almost as complex as the science itself. We founded Orange County Bio to provide a specialized approach where one didn’t exist. Too often, CGT marketers were having to resort to lackluster ‘life science’ agencies that consistently missed the mark. Our team provides CGT-focused marketing leadership and subject matter expertise, allowing you to focus on accelerating our industry.”

Justin Smith

Co-Founder and CEO

CGT Marketing White Paper

Need Help with your CGT Marketing?

Download Our Flyer.


Is your marketing department compromised by resource and personnel shortages? Does it struggle to produce marketing qualified leads? Do your marketing and sales materials fail to resonate with your target audience?

If you’ve answered yes to any of these questions, please download our flyer - Why Cell & Gene Therapy Suppliers Should Consider Outsourcing Their Marketing. In the piece, you will learn how an external resource can boost your marketing efforts.