The Cell and Gene Therapy (CGT) field is complex, nuanced, and fast-paced, and CGT marketing is no different. We are here to help. Our resources provide a thorough background on CGT marketing and help you stay up to date on industry essentials. Find the latest news from the field, resources on CGT marketing fundamentals, and Orange County Bio case studies. Deepen your knowledge of Cell and Gene Therapy (CGT) marketing and explore our tailored offerings.
Content.
Case Study
Fractional CGT Marketing for Maximum ROI
“Fractional CGT Marketing for Maximum ROI” takes a closer look at how Orange County Bio was able to provide a range of marketing solutions for a small CGT company with big staffing and resource problems. This case study explains how outsourcing to experienced CGT marketers can save time and money, delivering significant ROI without the hassle of hiring, training, and managing a dedicated marketing staff.
Case Study
Mapping Your DNA™ to unlock identity, strategy, and success
“Mapping Your DNA” is our comprehensive, client-focused process for understanding the essence of your business. This case study explains how this critical activity laid the groundwork for informed decision-making and strategic planning for a unique CGT client.
Flyer
Key Considerations When Choosing Your Outsourced Marketing Partner
Choosing the right outsourced marketing partner is crucial in today's fast-paced business world. This flyer provides key insights for selecting the ideal collaborator, covering everything from defining objectives to ensuring cultural fit.
Flyer
Why Cell & Gene Therapy Suppliers Should Consider Outsourcing Their Marketing
If your marketing department is compromised by resource and personnel shortages, struggles to produce marketing qualified leads or has trouble connecting with your target audience then this flyer is for you. Learn how an external resource can boost your marketing efforts.
Flyer
CGT Marketing Solutions for the Next Wave
Discover the game-changing benefits of outsourcing marketing with our exclusive flyer. From specialized expertise to unparalleled scalability, we’re here to unlock your competitive edge. Don’t miss out on this opportunity to elevate your brand and drive success in the dynamic world of Cell and Gene Therapy. Download this flyer today!
News & Events.
News
Orange County Bio Announces New Leadership Advisory Council.
Orange County, CA, August 15, 2024: Orange County Bio announced today the formation of their new Leadership Advisory Council. The Leadership Advisory Council brings together well-recognized and respected leaders in the biotechnology sphere to provide leadership insights and develop best practices for fostering the next generation of leadership within the Cell and Gene Therapy (CGT) industry.
Orange County Bio understands the importance of strong leadership in the nascent—yet rapidly growing—CGT field. The newly formed Council will harness their experiences as leaders in the field to promote impactful programs, foster connections and provide guidance for the industry leaders of tomorrow. The Council will host bi-annual presentations to share their wisdom and experiences, will help evaluate Phacilitate’s Advanced Therapies Week Leadership & Professional Development Award, and will participate in various additional leadership-focused events.
“We are thrilled to work with the new Leadership Advisory Council,” said Justin Smith, Co-Founder and Board Member of Orange County Bio. “Our distinguished Council members will help steer the industry narrative around leadership in the Cell and Gene Therapy industry, providing topical clarity with real-time executive experience. And the Council’s involvement with Phacilitate’s Advanced Therapies Week’s Leadership and Professional Development Award will help promote a strong leadership pipeline, producing lasting and impactful results for the industry as a whole.”
The Leadership Advisory Council includes Christiaan Engstrom, Audrey Greenberg, Dr. Tim Fong, Dr. Lynn Langer, and Dr. Uma Lakshmipathy. These leaders represent the forefront of the Cell and Gene Therapy (CGT) industry. Their experiences and career paths are diverse. Some started at the lab bench and are now leading commercial organizations, while others found their way to the industry by following their passion for helping others. Now they develop innovative science, lead dynamic teams, and create new therapies in the pursuit of improving the lives of patients and families.
Events
Orange County Bio to Attend Advanced Therapies Week.
Orange County Bio will be attending Advanced Therapies Week 2025! Advanced Therapies Week (or, ATW) is focused on bringing the Cell and Gene Therapy (CGT) industry together to move the CGT industry forward. At ATW, innovation and progress take center stage as the CGT community comes together to connect, learn, and collaborate. From industry experts to cutting-edge companies, professionals across the CGT industry attend ATW and participate in panels, discussions, workshops, and more. As a highly specialized Cell and Gene Therapy (CGT) marketing firm, Orange County Bio is excited to take part in this exciting and dynamic event. Meet with us at ATW to discuss your marketing needs!
Advanced Therapies Week will take place January 20-23, 2025 in Dallas, Texas. We look forward to hearing about the latest advances in CGT and connecting with CGT leaders. Our team has a combined experience of over 50 years in the Cell and Gene Therapy (CGT) space, and we are committed to accelerating our industry. As a marketing partner with a proven track record of success and a solid industry reputation, we create effective marketing strategies tailored to CGT companies. Let us craft a winning marketing strategy for your CGT business.
News
Orange County Bio to Sponsor Leadership and Professional Development Award.
Orange County Bio is sponsoring the Advanced Therapies Leadership and Professional Development Award! Orange County Bio recognizes the importance of strong leadership in Cell and Gene Therapy (CGT). We are excited to celebrate an outstanding CGT firm that encourages leadership skills and provides professional development opportunities. The award spotlights the company with the most impactful leadership programs within the Cell and Gene Therapy industry.
The Leadership and Professional Development Award will highlight an exceptional Cell and Gene Therapy (CGT) firm that prioritizes leadership development, while moving the CGT industry forward. The awardee will strategically connect leadership training and mentorship with the company’s goals and mission. We seek to honor firms with active leadership programs that foster growth, skill-building, and provide mentorship opportunities both within and outside the company. Does this sound like your company? Apply today! Nominations can be submitted by anyone within the CGT industry. Find more details and to submit a nomination, visit the Advanced Therapies Awards website.
Read Our Latest Post
OC Bio Blog.
What Makes a Great Leader in the Cell & Gene Therapy Industry? In the fast-paced, innovation-driven world of CGT, leadership plays a pivotal role in driving success. Our latest blog explores the unique traits and challenges of leadership in this dynamic field—where balancing innovation with risk and nurturing talent are essential to thriving.
